Three Ways to Put Social Media in Its Place, blog by AMELIA NORTHRUP

Here is an article you should read about the effects of media in your marketing efforts, by Arts Blog.

"As much as you can, use social media as a direct marketing tool. Instead of “broadcasting” your message on social media, focus on social media’s real power: connecting you with people you might not otherwise have conversations with. Instead of using it as a mass communication tool, use it as an acquisition, customer service, and relationship-building tool."

Read the entire entry by clicking the link below: